Bringing ideas to life and supporting communities to thrive
We have supported The Crown Estate in their vision to breathe new life into Cambridge Business Park through a £1.5bn GDV redevelopment that creates dynamic new spaces for innovation and the community, and establish a new innovation district. This brief spans strat comms and studio design, with various milestones supported by comprehensive messaging, strategic collateral copywriting, and proactive media engagement which has resulted in positive coverage across national, local, and property trade media.
We worked closely with The Crown Estate’s branding team to ensure all communications aligned with their guidelines, successfully adapting to a mid-project rebrand. We delivered a full suite of campaign materials to support public events, including a designed floor map of the area’s developments and detailed campaign reports. These outputs supported public events, boosted online engagement, and helped shape communications by other stakeholders.
Client:
The Crown Estate
Location:
Cambridge
Deliverables:
Print collateral, stationary, exhibition and event materials, report design, social media
Exhibition boards with interactive elements
Project logo lock-up
Community events flyers
Feature piece with Cambridge Independent newspaper outlining the vision for Cambridge Business Park
Media exclusives with The Times and Property Week announcing the vision launch for Cambridge Business Park
Statement of community involvement report
Designed floor map of the masterplan
Directional signage
Business cards
Feedback form supported by online survey tools
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The Bermondsey Project
