In this episode of Kanda’s Better Places podcast, Cam Meads, Associate Director in the Strategic Communications team at Kanda Consulting, is joined by Jonathan Prynn, former Business Editor at the London Standard, to discuss the relationship between the business sectors and the media.

They explore what actually makes a growth or development story land with journalists, why Jonathan believes business leaders have retreated into jargon at the cost of being understood and how developers can engage with the press before a scheme becomes captured by local feeling.

As Jonathan prepares to join The Telegraph’s business team as Retail Editor, he reflects on nearly thirty years covering the London Standard’s business, property and political landscape, sharing insights into stories, trends and issues shaping the built environment today.

Topics covered in this episode:

• The shifting national conversations on growth and investment: What Andy Burnham’s prime ministership means for London’s role in political and economic reporting.
• Business leaders finding their voice: Why Jonathan’s advice to chief executives is to back themselves, drop the jargon and acronyms, and speak in a human voice.
• Navigating media scrutiny: How proactive engagement with journalists can help shape the narrative before a story becomes a headline.
• Why the sector needs a better word than ‘viability’: What housebuilding can learn from the way hospitality made its case relatable.
• Managing difficult coverage and protecting reputation: What separates organisations that handle media scrutiny well from those that make matters worse.

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