Challenge:


    The redevelopment of Earl’s Court has been much debated over the past 15 years, with a highly contentious masterplan given consent by the Mayor of London in 2012.
    Our client, the Earl’s Court Development Company, a joint venture between Transport for London and Delancey, purchased the site in 2019 and has been working hard to reset community, stakeholder and investor perceptions and unlock its potential for 4,000 new homes and 12,000 jobs.
    Our team has been instrumental in leading the engagement with resident and community stakeholders, including many influential and well-organised amenity societies. This sensitive work has sought to communicate local benefits and constructively manage feedback, whilst balancing wider global investor messaging of establishing Earl’s Court as the clean and green tech hub for Europe.


    Action:

    In collaboration with the client and the design team, we developed a proactive design-led engagement programme that has involved a wide range of people from the local community in constructive and influential conversations about the project’s development. This proactive engagement includes direct outreach to local amenity and community stakeholder groups, door-to-door resident sentiment testing, and an extensive series of community workshops covering themes of identity, character, live/work/play, belonging, and beauty.
    Our team has worked as the trusted face of the client and design team, supporting public consultation events as well as leading on the outreach community engagement. We have also supported the work of the Innovative Public Realm Inclusivity Panel – a diverse group of 15 local people aged 14 years and above that have been meeting for over a year to creatively work through topics to inform design development.



    Result:

    Consultation and engagement on the new masterplan is ongoing. Early and proactive engagement on the project has resulted in the initial designs being well-received and constructively debated in multiple forums.
    The ongoing workshops are a key part of developing Design Codes for the planning application, which is anticipated to be submitted in 2024.
    While this work is ongoing, this type of innovative engagement demonstrates how we can help shift local perceptions if the community is meaningfully involved in the project.

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